Making Art of Work
By Dale Schwarz, Registered Art Therapist
Learn how incorporating visual
expression into the workplace and bring out your creativity
Organizations would do well to create art
rather than simply hang it. Art is one infrequently used approach that can
help organizations enhance innovative thinking, decision making, and transition
and change. Art provides access to difficult organizational issues. This
approach involves using simple drawings, images, and visual metaphors as
a powerful means of communication. It can help individuals, teams, and organizations
tap into their imaginations, freeing their creative genius.
Picture this
A team of ten people works on a collage illustrating what they need from
other team members to become a cohesive team. In the past, not everyone
contributed to discussions; people felt excluded and unseen.
To change that dynamic, my co-facilitator Guillermo Cuellar and I first
created a learning environment by using a variety of interventions in which
people could feel free to experiment. Among these, we encouraged people
to experiment with their visual expression and reminded them that there
is no right or wrong way to do the art; creativity is about just making
it up. Second, we asked each team to consider what they needed from each
other to be most effective in their jobs and to be a cohesive team. We then
turned them loose to create a collage on one large sheet of paper reflecting
this theme.
A shift occurred while making the collage. Some cut out images from magazines.
Others added their own drawings. They joked about how they didn't know how
to draw. In a way this leveled the playing field, as most of them had little
artistic skill. But it didn't matter. Here they were working together, all
fully engaged in the task and having fun. Each person had the opportunity
to include his or her image in the collage. As I observed them, it was as
though I were watching an orchestra play.
Examining what they had created, they were amazed that in the end these
separate images looked unified. They began to appreciate what they had created
as a group. They noticed an emerging theme about connection. There were
images with circles of people, and images of wires connecting many hands.
They listened carefully as each team member pointed out their images and
spoke about their contribution. Everyone felt seen and heard.
The group realized that what had taken place was a new experience for
them-one of overcoming an obstacle and working collaboratively with ease.
As one person put it, "Having the pictures and symbols makes it easier
to talk about difficult topics. They are no longer so charged." One
man said, "I feel a warmth among the group. I think it can be identified
as community." They returned to their work site feeling the triumph
of success and a sense of renewal; they had overcome a dynamic that had
once been an obstacle. This new awareness began to change the way they interacted
on a daily basis.
Images as catalysts
Research shows us that 60 percent of people process information visually.
Symbols are a form of visual expression used extensively by major corporations.
Their logos are visually simple but incredibly powerful. When we see those
Golden Arches, our brains register McDonald's. The Swoosh? Nike. A bitten
apple brings Apple Computers to mind. Just by looking at the landscape of
logos around us we can grasp the power of symbols. They not only evoke recognition,
but they also capture meaning and emotion. This meaningful form of communica-tion
needs to be harnessed and used more extensively within organizations, not
merely externally as a marketing tool. "Making art of work" offers
us a different way to use symbols and images.
Drawings help us identify and examine issues that are not easily articulated
through language alone. Evoking images and symbols helps us effectively
access different information than verbal, logical thinking does. When working
with images, we access our right-brain thinking and connect with information
that would not otherwise be available to us. Images take us to the heart
of the matter by using visual metaphors that provide a leap from one thought
to another. They have multiple levels of meaning that are simultaneously
perceived and therefore enable a fuller understanding. Because metaphors
span mental boundaries, they help us break through the compartmentalized
thinking patterns that we often depend upon to solve problems.
Because images are concrete, we can communicate to others by showing
what we mean. Working with images helps people express spiritual and deeply
held values in ways that are hard to articulate. When groups work with images,
they spontaneously evoke visual archetypes and themes that build resonance
and common ground.
Can't draw a straight line?
You may already be thinking that many people would shy away from this
approach because they would feel inhibited or assume it takes talent to
make simple drawings. I have found this not to be the case. The fact that
most people are not adept at drawing and creating art turns out to be a
plus. Because the activity is not based on talent or ability, people feel
they are on a level playing field. They are free to make stick figures,
symbols-whatever has meaning for them. The only requirement is the willingness
to experiment.
The art of conversation
The story at the beginning of this article is a composite example of
how we work with groups. I help people use art as a point of departure to
gain insight, work more effectively and joyfully, and learn about their
creative process for professional and personal development. Sometimes groups
making art together reenact their dynamics while they create images. Once
the art is completed, having the "art-i-fact" for the group to
view and talk about makes it possible to reflect upon and discuss the content
of these dynamics. The art is observable data. For example, if some team
members claim a lot of space on the paper for their images as compared to
others who place their images on the edges, this is observable information
and can be discussed. The art provides us with a tangible record of the
process we have just gone through while creating the image.
The art process can be used to address a broad range of group issues,
from helping solve a problem to coming up with a new idea to express feelings
about a work dynamic or interaction. This spans the continuum that Roger
Schwarz defines as basic to developmental facilitation (The Skilled Facilitator,
Jossey-Bass, 1994). For a team, working on a particular problem while reflecting
on its problem-solving process enables the group to gain skills so they
can address these issues on their own in the future. Our aim is to help
groups build capacity to enhance their effectiveness.
Guiding groups through these experiences requires a skilled facilitator
because although this process of making art in the workplace appears to
be very simple, it is actually complex.
Often what starts out as a basic facilitation transforms into developmental
facilitation. It is not the creation of the art that is challenging, but
rather knowing how to create a respectful learning environment, and managing
the results once the art is complete and the discussion begins. Art has
the potential of taking people very deep because it bypasses defenses and
rationalizations. Therefore, it quickly gets us to the heart of the issue.
For example, in our consult-ing group, we took ourselves through a guided
art experience, and in less than one day we formulated a new product line.
Outcomes d'arte
Your group may be planning a new product or service. By using art intervention
groups can achieve their goals and develop skills and qualities that translate
to future situations. We use a wide range of interventions. These include
having groups argue on paper, later processing their disagreement; drawing
symbols of successful and unsuccessful projects in order to learn by contrast
what the group does well; and making masks to connect with the creative
self.
Among the benefits are:
1) Increasing risk-taking capacity.
- Experiments in art creation have no negative consequences. Therefore,
they offer an ideal risk-free laboratory for research, development, and
experimentation. This behavior helps to free the mind and open new avenues
of thinking and behaving.
- Not knowing the outcome or final result of the creation-allowing it
to emerge and staying with the process-requires the release of control.
This can feel risky, but can help us develop the capacity to ride the unknowns
of organizational life.
2) Fresh perspective and innovative thinking.
- With art we can practice beginner's mind. "In the beginner's mind
there are many possibilities, but in the expert's there are few" (Zen
Mind, Beginner's Mind, Shunryu Sukuki, Weatherhill, 1970). Engaging in
a new and different art medium where we may not have expertise engages
our playful human nature and enables us to see in new ways, make fresh
connections, and generate new ideas.
3) Developing team, mentoring, and supervisory relationships.
- Creating art is about building a relationship with the materials, the
process, yourself, and others. It is a visual conversation. The more we
know and trust ourselves, the more we can trust others and enhance relationships.
- We can develop compassion for ourselves and others through addressing
the inner critic. Inevitably, while making art, the voice of the inner
critic gets louder, e.g., "My picture doesn't look right. Other people
know how to do this better than I do." Taking responsibility for and
grappling with this part of ourselves, we are faced with our judgments
of self and others. Growing our compassion helps us take ownership for
our actions and lay less blame on others.
A place for making art at work
One of the ways organizations can support these interventions is to have
a dedicated space. While these activities could take place within existing
work settings, ideally I would like to see corporations establish environments
that I call Creativity Fitness Centers. These Centers are physical environments
located on-site in workplaces where individuals and teams gather to generate
ideas, enhance creativity and innovation, solve problems, and build community.
These spaces are outfitted with art materials, books, and music-materials
to stimulate the imagination-along with work areas for individuals and teams.
A trained facilitator is available to lend support for the participants'
creative process. The facilitator has activities and ideas to help him or
her use these materials to engage their project or team building needs.
Creativity Fitness Centers are based on the premise that changing the space
and the activity helps to change the conversation.
To have a different kind of conversation about issues we face at work,
we need to use different tools. By making art of work we can fully tap into
our creative resources and expand our views. The organization is a canvas,
and its palette of colors is limitless.
Dale Schwarz is co-founder of the Center for Creative Consciousness in
Sunderland, Massachusetts, an organization offering workshops, consulting,
and coaching in creativity and innovation for corporations, nonprofit organizations,
and individuals. She is a Registered Art Therapist and a multimedia artist.
Schwarz can be reached at
413-665-4880 or via e-mail at dale@tocreate.org. You can visit the Center's
website at www.tocreate.org.
This article was first published on the Spring 2001 issue of The Journal
for Quality & Participation | 
